History Of The Harley-Davidson Motor Company
Harley-Davidson Motor Company (NYSE: HOG, formerly HDI) is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.
Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004). In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that the Motor Company celebrated its 100th birthday. The Motor Company supplies many American police forces with their motorcycle fleets.
History
The beginning: In 1901, William S. Harley, age 21, drew up plans for a small engine with a displacement of 7.07 cubic inches (116 cc) and four-inch (102 mm) flywheels. The engine was designed for use in a regular pedal-bicycle frame.
Over the next two years Harley and his boyhood friend Arthur Davidson labored on their motor-bicycle using the northside machine shop at the home of their friend, Henry Melk. It was finished in 1903 with the help of Arthur's brother, Walter Davidson. Upon completion the boys found their power-cycle unable to conquer Milwaukee's modest hills without pedal assistance. Will Harley and the Davidsons quickly wrote off their first motor-bicycle as a valuable learning experiment.
Work immediately began on a new and improved second-generation machine. This first "real" Harley-Davidson motorcycle had a bigger engine of 24.74 cubic inches (405 cc) with 9-3/4 inch flywheels weighing 28 pounds. The machine's advanced loop-frame pattern was similar to the 1903 Milwaukee Merkel motorcycle (designed by Joseph Merkel, later of Flying Merkel fame.) The bigger engine and loop-frame design took it out of the motorized-bicycle category and would help define what a modern motorcycle should contain in the years to come. The boys also received help with their bigger engine from outboard motor pioneer Ole Evinrude, who was then building gas engines of his own design for automotive use on Milwaukee's Lake Street.
The prototype of the new loop-frame Harley-Davidson was assembled in a 10- by 15-foot (3 by 5 meter) shed in the Davidson family backyard. Most of the major parts, however, were made elsewhere, including some probably fabricated at the West Milwaukee railshops where oldest brother William A. Davidson was then toolroom foreman. This prototype machine was functional by 8 September 1904 when it competed in a Milwaukee motorcycle race held at State Fair Park. It was ridden by Edward Hildebrand and placed fourth. This is the first documented appearance of a Harley-Davidson motorcycle in the historical record.
In January 1905, small advertisements were placed in the "Automobile and Cycle Trade Journal" that offered bare Harley-Davidson engines to the do-it-yourself trade. By April, complete motorcycles were in production on a very limited basis. That year the first Harley-Davidson dealer, Carl H. Lang of Chicago, sold three bikes from the dozen or so built in the Davidson backyard shed. (Some years later the original shed was taken to the Juneau Avenue factory where it would stand for many decades as a tribute to the Motor Company's humble origins. Unfortunately, the first shed was accidentally destroyed by contractors in the early 1970s during a clean-up of the factory yard.)
In 1906, Harley and the Davidsons built their first factory on Chestnut Street (later Juneau Avenue). This location remains the Motor Company's corporate headquarters today. The first Juneau Avenue plant was a 40 by 60-foot (18 m) single-story wooden structure. That year around 50 motorcycles were produced.
1907 model.In 1907, William S. Harley graduated from the University of Wisconsin-Madison with a degree in mechanical engineering. That year additional factory expansion came with a second floor and later with facings and additions of Milwaukee pale yellow ("cream") brick. With the new facilities production increased to 150 motorcycles in 1907. The company was officially incorporated that September. They also began selling their motorcycles to police departments around this time, a market that has been important to them ever since.
Production in 1905 and 1906 were all single-cylinder models with 26.84 cubic inch (440 cc) engines. In February 1907 a prototype model with a 45-degree V-Twin engine was displayed at the Chicago Automobile Show. Although shown and advertised, very few V-Twin models were built between 1907 and 1910. These first V-Twins displaced 53.68 cubic inches (880 cc) and produced about 7 horsepower (5 kW). This gave about double the power of the first singles. Top speed was about 60 mph (97 km/h). Production jumped from 450 motorcycles in 1908 to 1,149 machines in 1909.
By 1911 some 150 makes of motorcycles had already been built in the United States -- although just a handful would survive the 1910s.
In 1911, an improved V-Twin model was introduced. The new engine had mechanically operated intake valves, as opposed to the "automatic" intake valves used on earlier V-Twins that opened by engine vacuum. With a displacement of 49.48 cubic inches (810 cc), the 1911 V-Twin was smaller than earlier twins, but gave better performance. After 1913 the majority of bikes produced by Harley-Davidson would be V-Twin models.
By 1913, the yellow brick factory had been demolished and on the site a new 5-story structure of reinforced concrete and red brick had been built. Begun in 1910, the red brick factory with its many additions would take up two blocks along Juneau Avenue and around the corner on 38th Street. Despite the competition, Harley-Davidson was already pulling ahead of Indian and would dominate motorcycle racing after 1914. Production that year swelled to 16,284 machines.
World War I
In 1917, the United States entered World War I and the military demanded motorcycles for the war effort. Harleys had already been used by the military in border skirmishes with Pancho Villa but World War I was the first time the motorcycle had been adopted for combat service. Harley-Davidson provided over 20,000 machines to the military forces during World War I.
The 1920s
By 1920, Harley-Davidson was the largest motorcycle manufacturer in the world. Their motorcycles were sold by dealers in 67 countries. Production was 28,189 machines.
In 1921, a Harley-Davidson, ridden by Otto Walker, was the first motorcycle ever to win a race at an average speed of over 100 mph (160 km/h).
During the 1920s, several improvements were put in place, such as a new 74 cubic inch (1200cc) V-Twin, introduced in 1922, and the "Teardrop" gas tank in 1925. A front brake was added in 1928.
In the late summer of 1929, Harley-Davidson introduced its 45 cubic inch flathead V-Twin to compete with the Indian 101 Scout and the Excelsior Super X.
The Depression
Harley-Davidson WLThe Great Depression began a few months after the introduction of their 45 cubic inch model. Harley-Davidson's sales plummeted from 21,000 in 1929 to less than 4,000 in 1933. In order to survive, the company manufactured industrial powerplants based on their motorcycle engines. They also designed and built a three-wheeled delivery vehicle called the Servi-Car, which remained in production until 1973.
Harley-Davidson WLThe Great Depression began a few months after the introduction of their 45 cubic inch model. Harley-Davidson's sales plummeted from 21,000 in 1929 to less than 4,000 in 1933. In order to survive, the company manufactured industrial powerplants based on their motorcycle engines. They also designed and built a three-wheeled delivery vehicle called the Servi-Car, which remained in production until 1973.
In the mid-'30s, Alfred Rich Child opened a production line in Japan with the 74ci VL, which became Rikuo after the parent company severed its business relations with Harley-Davidson.
An 80 cubic inch flathead engine was added to the line in 1935, by which time the single cylinder motorcycles had been discontinued.
By 1937, all the flathead engines were equipped with the dry-sump oil recirculation system that had been introduced with the 61E and 61EL "Knucklehead" OHV models. This caused the 74 cubic inch V and VL models to be renamed U and UL, the 80 cubic inch VH and VLH to be renamed UL and ULH, and the 45 cubic inch RL to be renamed WL.
In 1941, the 74 cubic inch "Knucklehead" was introduced as the F and the FL, replacing the 80 cubic inch flathead UH and ULH models.
World War II
Harley copied the BMW R71 to produce its XA model.One of only two American cycle manufacturers to survive the Great Depression, Harley-Davidson again produced large numbers of motorcycles for the US Army in World War II and resumed civilian production afterwards, producing a range of large V-twin motorcycles that were successful both on racetracks and for private buyers.
Harley copied the BMW R71 to produce its XA model.One of only two American cycle manufacturers to survive the Great Depression, Harley-Davidson again produced large numbers of motorcycles for the US Army in World War II and resumed civilian production afterwards, producing a range of large V-twin motorcycles that were successful both on racetracks and for private buyers.
Harley-Davidson, on the eve World War II, was already supplying the Army with a military-specific version of its 45" WL line, called the WLA. (The A in this case stood for "Army".) Upon the outbreak of war, the company, along with other manufacturing enterprises, shifted to war work. Over 90,000 military motorcycles, mostly WLAs and WLCs (the Canadian version) would be produced, many to be provided to allies.
Harley produced the WLC for the Canadian military.Shipments to the Soviet Union under the Lend-Lease program numbered at least 30,000. The WLAs produced during all years of war production would, unusually, have 1942 serial numbers. Production of the WLA stopped at the end of the war, though it would resume production from 1949 to 1952 due to the Korean War.
The U.S. Army also asked Harley-Davidson to produce a new motorcycle with many of the features of BMW's side-valve and shaft-driven R71. Harley largely copied the BMW engine and drive train and produced the shaft-driven 750 cc 1942 Harley-Davidson XA. Due to the superior cooling of an opposed twin,
Harley's XA cylinder heads ran 100 °F (55 °C) cooler than its V-twins. The XA never entered full production: the motorcycle by that time had been eclipsed by the Jeep as the Army's general purpose vehicle, and the WLA—already in production—was sufficient for its limited police, escort, and courier roles. Only 1,000 were made and the XA never went into full production. It remains the only shaft-driven Harley-Davidson ever made.
Small Harleys - Hummers and Aermacchis
1971 Aermacchi Harley-Davidson Turismo VeloceSee also: Harley-Davidson Hummer
1971 Aermacchi Harley-Davidson Turismo VeloceSee also: Harley-Davidson Hummer
As part of war reparations, Harley-Davidson acquired the design of a small German motorcycle, the DKW RT125 which they adapted, manufactured, and sold from 1947 to 1966. Various models were made, including the Hummer from 1955 to 1959, but they are all colloquially referred to as "Hummers" at present. BSA in the United Kingdom took the same design as the foundation of their BSA Bantam.
In 1960, Harley-Davidson consolidated the Model 165 and Hummer lines into the Super-10, introduced the Topper scooter, and bought fifty percent of Aeronautica Macchi's motorcycle division. Importation of Aermacchi's 250 cc horizontal single began the following year. The bike bore Harley-Davidson badges and was marketed as the Harley-Davidson Sprint.
After the Pacer and Scat models were discontinued at the end of 1965, the Bobcat became the last of Harley-Davidson's American-made two-stroke motorcycles. The Bobcat was manufactured only in the 1966 model year.
Harley-Davidson's entry in the lightweight two-stroke market for 1967 was the M-65, built by Aermacchi and offered in base form with a semi-step thru frame and tank and as the M-65S (Sport) with a larger tank (later used on the 1968 Rapido).
The company re-entered the 125 cc two-stroke market in 1968 with the introduction of the Aermacchi-built Rapido, a 125 cc bike to replace the American-made 2-stroke bikes.
The engine of the Sprint was increased to 350 cc in 1969 and would remain that size until 1974, when it was replaced by the 250 cc two-stroke SX.
Harley-Davidson purchased full control of Aermacchi's motorcycle production in 1974 and continued making two-stroke motorcycles there until 1978, when they sold the facility to Cagiva.
Tarnished reputation
AMF H-D Electra GlideIn 1952, following their application to the US Tariff Commission for a 40% tax on imported motorcycles, Harley-Davidson was charged with restrictive practices. Hollywood also damaged Harley's image with many outlaw biker gang films produced from the 1950s through the 1970s, following the 1947 Hollister, CA biker riot on July 4th. "Harley-Davidson" for a long time was synonymous with the Hells Angels and other outlaw motorcyclists.
AMF H-D Electra GlideIn 1952, following their application to the US Tariff Commission for a 40% tax on imported motorcycles, Harley-Davidson was charged with restrictive practices. Hollywood also damaged Harley's image with many outlaw biker gang films produced from the 1950s through the 1970s, following the 1947 Hollister, CA biker riot on July 4th. "Harley-Davidson" for a long time was synonymous with the Hells Angels and other outlaw motorcyclists.
In 1969, American Machinery and Foundry (AMF) bought the company, streamlined production, and slashed the workforce. This tactic resulted in a labor strike and a lower quality of bikes. The bikes were expensive and inferior in performance, handling, and quality to Japanese motorcycles. Sales declined, quality plummeted, and the company almost went bankrupt.
The "Harley-Davidson" name was mocked as "Hardly Ableson", "Hardly Driveable," and "Hogly Ferguson", and the nickname "Hog" became pejorative.
